Brand Usage
Criteria for the Community Plate logo usage
The Community Plate is a community initiative, taking a collective approach to strengthen the local food system and improve healthy eating outcomes in the Frankston and Mornington Peninsula region. These criteria classify activities that are mutually reinforcing to the collectives purpose. Initiatives must meet these criteria in order to display the branding.
Mandatory
- Actions must be focused on strengthening the local food system and/or improving population level healthy eating outcomes
- Actions must be located, at least in part, within the geographical boundaries of Frankston City Council or the Mornington Peninsula Shire
- Any actions which include healthy eating specific content must align with the Healthy Eating Advisory Service’s Healthy Choices guidelines or the Australian Guide to Healthy Eating
- Actions must be transparent and users willing to share the outcomes of their work
Strongly encouraged
- Actions should ideally be focused at system changes around policy, infrastructure, environment and/or culture
- Where possible actions should prioritise a focus on primary prevention
- Where appropriate actions should be sustainable
- Where possible actions should support the principles of access and equity
- Where possible, actions should be bigger, more strategic actions rather than smaller, grassroots actions
Additional information & definitions
Australian Guide to Healthy Eating – Additional information on what these guidelines are can be found at www.eatforhealth.gov.au/guidelines/australian-guide-healthy-eating
HEAS Healthy Choices guidelines – Additional information on what these guidelines are can be found at heas.health.vic.gov.au/healthy-choices/guidelines
Equity – The absence of avoidable, unfair, or remediable differences among groups of people.
Food System – The web of connections and inter-relationships, which ultimately affect what food we consume. Food systems include the growing, harvesting, processing, packaging, transporting, marketing, consuming, and disposing of food.
Primary Prevention – Concerned with preventing the onset of disease; primary prevention aims to reduce the incidence of disease. It involves interventions applied before there is any evidence of disease or injury. In this instance, The Community Plate is focused around changing the conditions (social, economical, political etc.) to support healthier food choices.
System Changes – Changes that work to shift the conditions that hold a problem in place. System changes tend to focus efforts around policy, infrastructure, environment and culture in order to change the structure of that system.