Brand Usage

Criteria for the Community Plate logo usage

The Community Plate is a community initiative, taking a collective approach to strengthen the local food system and improve healthy eating outcomes in the Frankston and Mornington Peninsula region. These criteria classify activities that are mutually reinforcing to the collectives purpose. Initiatives must meet these criteria in order to display the branding.

Mandatory

Actions must be focused on strengthening the local food system and/or improving population level healthy eating outcomes
Actions must be located, at least in part, within the geographical boundaries of Frankston City Council or the Mornington Peninsula Shire
Any actions which include healthy eating specific content must align with the Healthy Eating Advisory Service’s Healthy Choices guidelines or the Australian Guide to Healthy Eating
Actions must be transparent and users willing to share the outcomes of their work

Strongly encouraged

Actions should ideally be focused at system changes around policy, infrastructure, environment and/or culture
Where possible actions should prioritise a focus on primary prevention
Where appropriate actions should be sustainable
Where possible actions should support the principles of access and equity
Where possible, actions should be bigger, more strategic actions rather than smaller, grassroots actions

Additional information & definitions

Australian Guide to Healthy Eating – Additional information on what these guidelines are can be found at www.eatforhealth.gov.au/guidelines/australian-guide-healthy-eating

HEAS Healthy Choices guidelines – Additional information on what these guidelines are can be found at heas.health.vic.gov.au/healthy-choices/guidelines

Equity – The absence of avoidable, unfair, or remediable differences among groups of people.

Food System – The web of connections and inter-relationships, which ultimately affect what food we consume. Food systems include the growing, harvesting, processing, packaging, transporting, marketing, consuming, and disposing of food.

Primary Prevention – Concerned with preventing the onset of disease; primary prevention aims to reduce the incidence of disease. It involves interventions applied before there is any evidence of disease or injury. In this instance, The Community Plate is focused around changing the conditions (social, economical, political etc.) to support healthier food choices.

System Changes – Changes that work to shift the conditions that hold a problem in place. System changes tend to focus efforts around policy, infrastructure, environment and culture in order to change the structure of that system.