Brand Usage

Criteria for the Community Plate logo usage

The Community Plate is a community initiative, taking a collective approach to strengthen the local food system and improve healthy eating outcomes in the Frankston and Mornington Peninsula region. These criteria classify activities that are mutually reinforcing to the collectives purpose. Initiatives must meet these criteria in order to display the branding.


  • Actions must be focused on strengthening the local food system and/or improving population level healthy eating outcomes
  • Actions must be located, at least in part, within the geographical boundaries of Frankston City Council or the Mornington Peninsula Shire
  • Any actions which include healthy eating specific content must align with the Healthy Eating Advisory Service’s Healthy Choices guidelines or the Australian Guide to Healthy Eating
  • Actions must be transparent and users willing to share the outcomes of their work

Strongly encouraged

  • Actions should ideally be focused at system changes around policy, infrastructure, environment and/or culture
  • Where possible actions should prioritise a focus on primary prevention
  • Where appropriate actions should be sustainable
  • Where possible actions should support the principles of access and equity
  • Where possible, actions should be bigger, more strategic actions rather than smaller, grassroots actions